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    Exam 7: Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management
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    A Company That Uses A/n ________ Targeting Strategy Is Appealing
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A Company That Uses A/n ________ Targeting Strategy Is Appealing

Question 4

Question 4

Multiple Choice

A company that uses a/n ________ targeting strategy is appealing to a broad spectrum of people.


A) concentrated
B) differentiated
C) undifferentiated
D) fragmented
E) customised

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