Multiple Choice
In 2004,T.D.Waterhouse tied one of its promotional campaigns to the Chinese New Year.The slogan used for the campaign was "Plan Now for Success during the Upcoming Year of the Monkey." Postcards were mailed to Asian-Canadians all over Canada.What was the segmentation base used for this strategy?
A) psychographic
B) Demographic
C) Geographic
D) Geodemographic
Correct Answer:
Verified
Correct Answer:
Verified
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