E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal

Multiple Choice

E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time,it used the same marketing mix for all of its customers,but it has discovered that it needs a Different marketing mix to appeal to its ethnic customers.For example,Chinese brides want an elaborate red gown,and Vietnamese brides wear a brocaded gown with long sleeves and a Mandarin collar.
-Refer to E & V Bridal Studios.What procedure does E&V Bridal Studios use to divide its large market?

A) perceptual mapping
B) micromarketing
C) positioning
D) market segmentation