Multiple Choice
ProtecTV is a product that selectively mutes words and phrases that some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to Censoring Programs.ProtecTV is the only product of its kind that has an expandable dictionary.What type of strategy does ProtecTV use?
A) undifferentiated targeting
B) repositioning
C) product Differentiation
D) market integration
Correct Answer:
Verified
Correct Answer:
Verified
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