The Marketing Researcher for Chickadee,a Manufacturer of Designer Clothing for Infants

Multiple Choice

The marketing researcher for Chickadee,a manufacturer of designer clothing for infants and toddlers,has submitted a report on potential segments for expansion of its marketing efforts.She noted an increase of professional women over the age of 35 who are leaving their jobs to have their first babies.She described this segment as having substantiality.What does this mean?

A) This segment exhibits a response rate to marketing variables Different from the rates of other segments.
B) This segment has enough special stores,magazines,and other outlets that it will be possible to direct advertisements at this group.
C) This segment is large enough to permit a profitable market effort toward its members.
D) This segment will be