Multiple Choice
To be useful,a segmentation scheme must produce segments that meet four basic criteria.What are they?
A) reliability,flexibility,tangibility,and accessibility
B) substantiality,identifiability and measurability,accessibility,and responsiveness
C) segmentable,targetable,reliability,and homogeneity
D) tangibility,flexibility,causality,and accessibility
Correct Answer:
Verified
Correct Answer:
Verified
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