Solved

Match the Following Terms Used in the BCG Growth- Share

Question 9

Matching

Match the following terms used in the BCG Growth- Share matrix to the most appropriate explanation.

Premises:
Cash cow
Star
Dog
Question mark
Responses:
An agency has a large market share in a low growth market e.g. daily newspaper ads.
An agency has a large market share in a fast growth market e.g. digital media advertising.
An agency has a small market share in a low growth market e.g. daily newspaper ads.
An agency has a small market share in a fast growth market e.g. digital media advertising.

Correct Answer:

Cash cow
Star
Dog
Question mark
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