Lica Inc, a Software Company, Initially Offers a Small Percentage of of Its

Multiple Choice

Lica Inc., a software company, initially offers a small percentage of its services for free. Once customers get familiar with the services, they decide to purchase them at a premium. The company makes money on the add-on services like application downloads, messenger updates, and other online services. Other companies pay Lica for advertising through these portals. Which of the following innovative strategies has been adopted by the company?

A) A combination of freemium and third-party strategies
B) A cross-sell strategy
C) A combination of high-end and low-end disruptive strategies
D) A bundling strategy