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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Which of the Following Groups Is Likely to Be the First
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Which of the Following Groups Is Likely to Be the First

Question 231

Question 231

Multiple Choice

Which of the following groups is likely to be the first to adopt a new product?


A) early majority
B) innovators
C) late majority
D) early adopters
E) laggards

Correct Answer:

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