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  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 13: Promotionintroduction to Integrated Marketing Communications
  5. Question
    _____ Is Communicating Information Between the Seller and Potential Buyer
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_____ Is Communicating Information Between the Seller and Potential Buyer

Question 99

Question 99

Multiple Choice

_____ is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior.


A) Price
B) Product
C) Promotion
D) Place
E) Process

Correct Answer:

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