When Developing a Good Promotion Blend, a Marketing Manager Should

Multiple Choice

When developing a good promotion blend, a marketing manager should:

A) be more concerned with persuading the target customers than informing or reminding.
B) determine who the firm is trying to influence.
C) realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
D) realize that promotion to final consumers is usually based on "pulling."
E) None of these alternatives is true.