Identify the True Statement Pertaining to Publicity

Multiple Choice

Identify the true statement pertaining to publicity.

A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
B) It is the main form of mass selling which includes only the use of traditional media.
C) If a firm has a really new message, publicity may be less useful than advertising.
D) Posting videos on YouTube and writing blogs are both ways a company can use publicity to its advantage.
E) It tries to attract attention to the firm and its offerings by paying substantial media costs.