Multiple Choice
Which of the following sales promotion activities is aimed primarily at final users of a product?
A) Sales contests
B) Meetings
C) Coupons
D) Merchandising aids
E) Training materials
Correct Answer:

Verified
Correct Answer:
Verified
Q110: Personal selling involves direct spoken communication between
Q111: An integrated direct-response promotion is most likely
Q112: In promotion to intermediaries:<br>A) personal selling is
Q113: Integrated direct-response promotion:<br>A) isn't necessary or useful
Q114: Face-to-face communication with large numbers of customers
Q116: Integrated direct-response promotion:<br>A) got its start in
Q117: What medium is appropriate for integrated direct-response
Q118: The best way to reach EARLY adopters
Q119: Sales promotion is special advertising or personal
Q120: "Noise" (in the traditional communication process) refers