Multiple Choice
Integrated direct-response promotion:
A) got its start in the area of direct-mail advertising.
B) is often part of an integrated marketing communications program.
C) focuses on achieving feedback from a target customer that is immediate and measurable.
D) All of these alternatives are correct for integrated direct-response promotion.
Correct Answer:
Verified
Correct Answer:
Verified
Q111: An integrated direct-response promotion is most likely
Q112: In promotion to intermediaries:<br>A) personal selling is
Q113: Integrated direct-response promotion:<br>A) isn't necessary or useful
Q114: Face-to-face communication with large numbers of customers
Q115: Which of the following sales promotion activities
Q117: What medium is appropriate for integrated direct-response
Q118: The best way to reach EARLY adopters
Q119: Sales promotion is special advertising or personal
Q120: "Noise" (in the traditional communication process) refers
Q121: A producer using very aggressive promotion to