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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    The Best Way to Reach EARLY Adopters Is Through
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The Best Way to Reach EARLY Adopters Is Through

Question 118

Question 118

Multiple Choice

The best way to reach EARLY adopters is through:


A) impersonal and scientific information media.
B) salespeople and mass media.
C) innovators.
D) the mass media.
E) opinion leaders.

Correct Answer:

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