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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    The Slogan from the GEICO Ads, "15 Minutes Could Save
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The Slogan from the GEICO Ads, "15 Minutes Could Save

Question 124

Question 124

Multiple Choice

The slogan from the GEICO ads, "15 minutes could save you 15 percent or more on your car insurance" is an example of which of the following elements of the communication process?


A) Message
B) Source
C) Receiver
D) Encoder
E) Feedback

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