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A Producer Using Normal Promotion Efforts-Personal Selling, Sales Promotion, and Advertising-To

Question 123

Multiple Choice

A producer using normal promotion efforts-personal selling, sales promotion, and advertising-to help sell a whole marketing mix to possible channel members has:


A) a selective distribution policy.
B) a target marketing policy.
C) an intensive distribution policy.
D) a pushing policy.
E) a pulling policy.

Correct Answer:

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