The Task Method of Budgeting for Promotion Expenditures

Multiple Choice

The task method of budgeting for promotion expenditures:

A) Links the budget to the promotion objectives set by the company.
B) Involves determining the promotion methods that will effectively achieve the communication tasks required.
C) Involves determining the promotion methods that are most economical for the relevant communication tasks.
D) May result in significantly different promotional expenditures from year to year.
E) All of these alternatives are correct.