Advertising

Multiple Choice

Advertising

A) tries to attract attention to the firm and its offerings without having to pay media costs.
B) is any unpaid form of nonpersonal presentation of ideas, goods, or services.
C) must be paid for, while another form of mass selling-publicity-is "free."
D) is the main form of personal selling which includes the use of traditional media as well as new media.
E) involves direct spoken communication between sellers and potential customers.