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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Personal Selling Is Likely to Be an Effective Method of Promotion
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Personal Selling Is Likely to Be an Effective Method of Promotion

Question 127

Question 127

True/False

Personal selling is likely to be an effective method of promotion for reaching the opinion leaders in the early adopter group.

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