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In the Project Planning Stage of the New Product Development

Question 23

Multiple Choice

In the project planning stage of the new product development process,a project proposal _____.


A) is finally given to top management for a go or no-go decision
B) is used to produce a finished good that is submitted outside a company for customer approval
C) lists the eliminated ideas that failed to be profitable when marketed by a company
D) lists the three categories of risk and its associated risk tolerance

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