A Key Component That Contributes to the Success of Many

Multiple Choice

A key component that contributes to the success of many companies' product development efforts relates to the emphasis placed on:

A) assigning the task of new product development exclusively to the top management
B) limiting the budget to reduce losses in case the product fails
C) creating cross-junctional teams early in the development process
D) assigning the task of developing new products to a group of marketers