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  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 7: New Product Planning and Development
  5. Question
    _____ Refers to Developing New Products and Cultivating New Markets
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_____ Refers to Developing New Products and Cultivating New Markets

Question 22

Question 22

Multiple Choice

_____ refers to developing new products and cultivating new markets.


A) Market penetration
B) Diversification
C) Product development
D) Differentiation

Correct Answer:

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