Multiple Choice
A popular television channel ropes in a celebrity to make a guest appearance in an episode of its popular talk show.The show's producer believes that it will attract new viewers for the talk show and also help in increasing the market share of the channel.This scenario is an example of the _____ strategy.
A) market development
B) product development
C) market saturation
D) diversification
Correct Answer:
Verified
Correct Answer:
Verified
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