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Soffia Inc

Question 46

Multiple Choice

Soffia Inc.manufactures a moisturizing soap with anti-ultraviolet properties,which is sold under the brand name DewMist.The company also manufactures Safechoice,a non-abrasive,antibacterial brand of soap,which is a different brand.Which of the following strategies has Soffia used in this scenario?


A) Multibranding strategy
B) Dual branding strategy
C) Cobranding strategy
D) Family branding strategy

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