Sapphire Corp

Multiple Choice

Sapphire Corp. ,a manufacturer of perfumes,decides to use its well-established corporate image to enter a new product class.It does so by attaching the Sapphire corporate name to its new line of clothing and accessories.From the information provided in the scenario,it is evident that Sapphire is using a _____ strategy to market its products.

A) multibranding
B) line extension
C) family branding
D) cobranding