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    A Preface To Marketing Management
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    Exam 6: Product and Brand Strategy
  5. Question
    Products That Are Equivalent to National Brands but Are Priced
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Products That Are Equivalent to National Brands but Are Priced

Question 49

Question 49

Multiple Choice

Products that are equivalent to national brands but are priced much lower are called _____.


A) prestige brands
B) private label brands
C) generic product brands
D) dual brands

Correct Answer:

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