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    A Preface To Marketing Management
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    Exam 6: Product and Brand Strategy
  5. Question
    Spending Significant Amounts of Money to Familiarize Customers with New
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Spending Significant Amounts of Money to Familiarize Customers with New

Question 48

Question 48

Multiple Choice

Spending significant amounts of money to familiarize customers with new brands is a disadvantage primarily associated with _____.


A) franchise extension
B) multibranding
C) dual branding
D) line extension

Correct Answer:

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