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    A Preface To Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    The _____ Dimension of the VALS™ Framework Segments People Based
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The _____ Dimension of the VALS™ Framework Segments People Based

Question 42

Question 42

Multiple Choice

The _____ dimension of the VALS™ framework segments people based on the degree to which they are innovative and have resources such as income,education,intelligence,and energy.


A) horizontal
B) qualitative
C) vertical
D) quantitative

Correct Answer:

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