Multiple Choice
According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.
A) Strivers
B) Makers
C) Believers
D) Thinkers
Correct Answer:
Verified
Correct Answer:
Verified
Q38: Benefit segmentation is a _ approach.<br>A)technology-oriented<br>B)production-oriented<br>C)market-oriented<br>D)mass marketing
Q39: In the context of division of market,which
Q40: The Nielsen PRIZM system is based on
Q41: Which of the following criteria holds good
Q42: The _ dimension of the VALS™ framework
Q44: According to the VALS™ framework,consumers categorized as
Q45: World Explorer Cruises advertises that it sells
Q46: Danko Inc.has manufactured a new line of
Q47: ConiferCraft is a furniture firm that specializes
Q48: When a firm decides to select a