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    A Preface To Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    According to the VALS™ Framework,consumers Categorized as Experiencers and Makers
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According to the VALS™ Framework,consumers Categorized as Experiencers and Makers

Question 44

Question 44

Multiple Choice

According to the VALS™ framework,consumers categorized as Experiencers and Makers are motivated primarily by _____.


A) ideals
B) achievement
C) role models
D) self-expression

Correct Answer:

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