Bob Is a Marketing Manager at Natural Boissons Company

Multiple Choice

Bob is a marketing manager at Natural Boissons Company.His company is planning to introduce a drink made of natural coconut water.Bob categorizes the market into children,adults,and senior citizens.He then conducts a research on these segments to determine the size of each segment and the acceptability of such a product in the market.Bob is most likely using a _____ approach to conduct research.

A) priori segmentation
B) post hoc segmentation
C) benefit segmentation
D) psychographic segmentation