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  3. Study Set
    A Preface To Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    In the VALS™ Framework,the _____ Dimension of Primary Motivation Provides
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In the VALS™ Framework,the _____ Dimension of Primary Motivation Provides

Question 60

Question 60

Multiple Choice

In the VALS™ framework,the _____ dimension of primary motivation provides context about an individual's self-perception and worldview.


A) horizontal
B) external
C) vertical
D) internal

Correct Answer:

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