Multiple Choice
Dawson & Peters' new line of leather boots is marketed as the hottest fashion trend of the season.The company puts up posters on billboards that features several celebrities wearing the boots.The concept of the television ads is how wearing the boots could make you the envy of all those around you.According to the VALS™ framework,which of the following psychographic groups is Dawson & Peters targeting?
A) Survivors
B) Strivers
C) Thinkers
D) Makers
Correct Answer:
Verified
Correct Answer:
Verified
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