Multiple Choice
Indie Frost is a website that sells snowboarding gear.A common strategy the website employs is to offer a high discount on one of its products for a short period of time.The website has found this strategy to have a high success rate since consumers tend to buy the product impulsively due to its low cost.The nature of the website and its marketing strategy suggests that Indie Frost targets the _____ of the VALS™ framework.
A) Thinkers
B) Experiencers
C) Survivors
D) Believers
Correct Answer:
Verified
Correct Answer:
Verified
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