In the Context of Bases for Segmentation,which of the Following

Multiple Choice

In the context of bases for segmentation,which of the following is a difference between psychographic segmentation and benefit segmentation?

A) Psychographic segmentation attempts to measure consumer value systems,whereas benefit segmentation attempts to segment markets based on the degree to which consumers are innovative.
B) Psychographic segmentation focuses on consumer lifestyles,whereas benefit segmentation focuses on the advantages sought by the consumer.
C) Psychographic segmentation is clearly a market-oriented approach,whereas benefit segmentation is clearly a product-oriented approach.
D) Psychographic segmentation is used to keep track of any changes in a market that might affect marketing strategy,whereas benefit segmentation is used to better focus elements of the marketing mix.