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    A Preface to Marketing Management Study Set 1
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    Exam 9: Personal Selling, Relationship Building, and Sales Management
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    A Potential Prospect That May or May Not Have the Potential
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A Potential Prospect That May or May Not Have the Potential

Question 30

Question 30

Multiple Choice

A potential prospect that may or may not have the potential to be a true prospect to whom a sale could be made is known as a(n) _____.


A) lead
B) assignee
C) target
D) spotter

Correct Answer:

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