Multiple Choice
An automobile manufacturing firm consolidates all its suppliers to produce a new automobile that is a minor variant from its older version in terms of design and performance. The intention of the firm in doing so is to provide loyal customers automobiles with similar performance but at a lower price. According to authors Crawford and DiBenedetto, this new product falls into the category of _____.
A) cost reductions
B) price redemptions
C) repositionings
D) price exemptions
Correct Answer:
Verified
Correct Answer:
Verified
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