Which of the Following Is a Potential Benefit of Forming

Multiple Choice

Which of the following is a potential benefit of forming a strategic alliance?

A) It primarily helps both firms in accomplishing their short-term operational goals.
B) It will lead to one of the organizations in the alliance gaining a competitive advantage over the other.
C) It will lead to market expansion and greater penetration of current markets.
D) It typically reduces the market risk of introducing a new product.