Which of the Following Describes the Function of Geodemographic Segmentation

Multiple Choice

Which of the following describes the function of geodemographic segmentation?

A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
B) It identifies the specific households in a market by focusing on local neighborhood areas and creates classifications of neighborhoods where people live and shop.
C) It determines the type of lifestyles that consumers have by asking them about their activities, interests, and opinions, and groups them based on the similarity of their responses.
D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.