Multiple Choice
Which of the following approaches is not intended to establish a strong link between an organization's name and the service offering through interactive imagery?
A) Using pictorial representations
B) Image-laden verbal associations
C) Letter accentuation
D) All of these may be used to establish a strong link between the organization's name and the service offering.
E) None of these may be used to establish a strong link between the organization's name and the service offering.
Correct Answer:

Verified
Correct Answer:
Verified
Q30: Which of the following is NOT an
Q31: A free sample is an example of<br>A)an
Q32: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q33: Service marketers are doing a good job
Q34: Organizations that rely heavily on sales promotions
Q36: Describe the primary function(s)of promotion.
Q37: Describe the guidelines for developing effective service
Q38: When developing service advertisements,service organizations need not
Q39: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q40: Advertising does not play a key role