Multiple Choice
Which promotional tool is used primarily to create excitement and generate business for a service organization in the short run?
A) Advertising
B) Personal selling
C) Public relations
D) Sales promotion
E) All of these tools are used primarily to create excitement and generate business for a service organization in the short run.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: A service organization's overall promotional effort cannot
Q2: Which,if any,of the following is NOT a
Q4: Themes and symbols may be used to
Q5: Suggestive selling is the act of offering
Q6: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q7: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q8: Publicity and public relations are not very
Q9: The Internet enables positive and negative publicity
Q10: Which is NOT a services marketing mix
Q11: Service firms can address the variability of