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  2. Topic
    Business
  3. Study Set
    Services Marketing Interactive Approach
  4. Exam
    Exam 9: Promoting the Interactive Service Experience
  5. Question
    Which Promotional Tool Is Used Primarily to Create Excitement and Generate
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Which Promotional Tool Is Used Primarily to Create Excitement and Generate

Question 3

Question 3

Multiple Choice

Which promotional tool is used primarily to create excitement and generate business for a service organization in the short run?


A) Advertising
B) Personal selling
C) Public relations
D) Sales promotion
E) All of these tools are used primarily to create excitement and generate business for a service organization in the short run.

Correct Answer:

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