Multiple Choice
Which,if any,of the following is NOT a recommended guideline for advertising services?
A) Provide tangible cues
B) Capitalize on word-of-mouth communication
C) Make sure that the service is understood
D) All of these are recommended guidelines for advertising services.
E) None of these are recommended for advertising services.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: A service organization's overall promotional effort cannot
Q3: Which promotional tool is used primarily to
Q4: Themes and symbols may be used to
Q5: Suggestive selling is the act of offering
Q6: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q7: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
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Q9: The Internet enables positive and negative publicity
Q10: Which is NOT a services marketing mix
Q11: Service firms can address the variability of