Essay
COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-Of the service marketing mix elements,______ is the principal method for communicating with customers.
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Service firms can address the variability of
Q12: Which of the following is NOT a
Q13: How does each of the 7Ps help
Q14: Interactive imagery attempts to establish a strong
Q15: Personal selling is an attractive tool for
Q17: In order to persuade customers to try
Q18: The Internet enables service organizations to qualify
Q19: It is not necessary for service organizations
Q20: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q21: What is the relationship between integrated marketing