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  2. Topic
    Business
  3. Study Set
    Services Marketing Interactive Approach
  4. Exam
    Exam 2: Frameworks for Managing the Customers Experience
  5. Question
    COMPLETION QUESTIONS Service Framework
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COMPLETION QUESTIONS Service Framework

Question 1

Question 1

Essay

COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service Encounter
Servuction
Backstage
Services Theater
Workers,Setting,Customers,Process
Services Marketing Mix
-The ______________ framework maintains that the bundle of benefits a customer receives emerges from the customer's interaction with the service contact personnel and the inanimate service environment.

Correct Answer:

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