Multiple Choice
Which of the following segments labeled by Backer, Spielvogel & Bates Worldwide (BSB) consists of young people with a median age of 31 who live hectic lives, are driven to achieve success, and are materialistic pleasure seekers for whom time and money are in short supply?
A) Achievers
B) Traditionals
C) Adapters
D) Strivers
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Which of the following segments labeled by
Q14: Which of the following segments labeled by
Q15: Vertical segmentation is based on product category
Q16: According to D'Arcy Masius Benton & Bowles's
Q17: According to Theodore Levitt, "segment simultaneity" refers
Q19: Steve is an American Porsche customer who
Q20: _ is based on measurable characteristics of
Q21: Jennifer is the chief financial officer (CFO)
Q22: According to Young & Rubicam's 4Cs, Succeeders
Q23: Marketing of high-tech products requires less emphasis