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Marketing Strategy, Text and Cases
Marketing Strategy, Text and Cases
Edition 6
Author(s): Ferrell,Michael Hartline
ISBN: 978-1285073040
Publisher: Cengage Learning
122 Explanations
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Textbook Solution | Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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Chapter 1: Marketing in Todays Economy
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Chapter 2: Strategic Marketing Planning
Chapter 3: Collecting and Analyzing Marketing Information
Chapter 4: Developing Competitive Advantage and Strategic Focus
Chapter 5: Customers, Segmentation, and Target Marketing
Chapter 6: The Marketing Program
Chapter 7: Branding and Positioning
Chapter 8: Ethics and Social Responsibility in Marketing Strategy
Chapter 9: Marketing Implementation and Control
Chapter 10: Developing and Maintaining Long-Term Customer Relationships
Chapter 11: Cases
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
