Question 1

Which of the following pertains to repositioning?

Accepted Answer

A)  Products that are retargeted for new use. 
B)  Products that are line extensions. 
C)  Current products that are made better. 
D)  Products that are inventions. 
A)  Products that are retargeted for new use. 
B)  Products that are line extensions. 
C)  Current products that are made better. 
D)  Products that are inventions.

Question 2

"Counting to 50 Has Never Been Easier" is how Healthfood Inc. markets its range of snacks. All snacks offered by this company are of a count of 50 calories. This is an example of marketing the

Accepted Answer

A)  product packaging. 
B)  product pricing. 
C)  product features. 
D)  product design. 
A)  product packaging. 
B)  product pricing. 
C)  product features. 
D)  product design.

Question 3

In which stage of the new product development process are you most likely to find "out-rotation" being used?

Accepted Answer

A)  Idea screening 
B)  Test marketing 
C)  Project planning 
D)  Idea generation 
A)  Idea screening 
B)  Test marketing 
C)  Project planning 
D)  Idea generation

Question 4

Non-financial criteria of measurements of new product performance include all of the following except

Accepted Answer

A)  performance of new products. 
B)  sales and sales growth. 
C)  market share achieved. 
D)  strategic issues or synergy. 
A)  performance of new products. 
B)  sales and sales growth. 
C)  market share achieved. 
D)  strategic issues or synergy.

Question 5

Internal risk is the risk

Accepted Answer

A)  that a new product won't be developed within the desired time and budget. 
B)  of not matching the role or purpose of a new product with a specific strategic need or issue of the organization. 
C)  of not having the resources or the technology to produce the product at a profit. 
D)  of price change due to the unique circumstances of a specific security, as opposed to the overall market. 
A)  that a new product won't be developed within the desired time and budget. 
B)  of not matching the role or purpose of a new product with a specific strategic need or issue of the organization. 
C)  of not having the resources or the technology to produce the product at a profit. 
D)  of price change due to the unique circumstances of a specific security, as opposed to the overall market.

Question 6

Rold Gold pretzels introduced honey-mustard pretzels to its product line. This is an example of

Accepted Answer

A)  new-to-the-world products. 
B)  new category entries. 
C)  additions to product lines. 
D)  product improvements. 
A)  new-to-the-world products. 
B)  new category entries. 
C)  additions to product lines. 
D)  product improvements.

Question 7

What type of new product strategy is being used when Pontiac introduces a new model of its Montana SUV that makes last year's model outdated and is intended to encourage present Montana drivers to want the newer model?

Accepted Answer

A)  Market development 
B)  Market penetration 
C)  Product development 
D)  Diversification 
A)  Market development 
B)  Market penetration 
C)  Product development 
D)  Diversification

Question 8

Reliability refers to which of the following descriptions?

Accepted Answer

A)  How well does the product do what it is supposed to do? 
B)  Does the product have any unique features that are desirable? 
C)  Is the product likely to function well and not break down over a reasonable time period? 
D)  Does the product conform to established standards for such things as safety? 
A)  How well does the product do what it is supposed to do? 
B)  Does the product have any unique features that are desirable? 
C)  Is the product likely to function well and not break down over a reasonable time period? 
D)  Does the product conform to established standards for such things as safety?

Question 9

Best City Co. opened Mobile Phone-only stores at nine locations in Manhattan to gauge consumer's reactions to them. These stores, called Best City Mobile, carried more than 80 cell phones from big manufacturers. Shoppers here also had the option to choose from seven mobile phone service carriers. Based on positive consumer reaction and the success of these stores, Best City opened stores nation wide. This is an example of

Accepted Answer

A)  product development. 
B)  test marketing. 
C)  project planning. 
D)  idea screening. 
A)  product development. 
B)  test marketing. 
C)  project planning. 
D)  idea screening.

Question 10

Healthfood Inc. manufactures jelly, made out of gelatin - a colorless, edible protein - in various fruit flavors. The company discovers that women used powdered gelatin dissolved in acetylene - a liquid organic compound - to strengthen their fingernails. It introduces a flavorless jelly as a nail-building agent. The new-use strategy was directed toward revamping the sales of a product whose growth, based on its original conceived use, had slowed down. Identify the product category involved.

Accepted Answer

A)  Additions to product lines 
B)  Product improvements 
C)  Repositionings 
D)  New category entries 
A)  Additions to product lines 
B)  Product improvements 
C)  Repositionings 
D)  New category entries

Question 11

Identify the roles of an inventor in the new product development process.

Accepted Answer

A)  Spokesperson boosts productivity and increases output. 
B)  Basement inventor, judge and pusher. 
C)  Mentor, integrator and translator. 
D)  Creative scientist, basement inventor and idea source. 
A)  Spokesperson boosts productivity and increases output. 
B)  Basement inventor, judge and pusher. 
C)  Mentor, integrator and translator. 
D)  Creative scientist, basement inventor and idea source.

Question 12

Which of the following growth strategies are examples of product mix strategies?

Accepted Answer

A)  Diversification and market penetration 
B)  Product development and diversification 
C)  Market development and diversification 
D)  Market development and market penetration 
A)  Diversification and market penetration 
B)  Product development and diversification 
C)  Market development and diversification 
D)  Market development and market penetration

Question 13

The use of movie stars like Brad Pitt on NBC's Friends television show is a strategy used to find new viewers for the existing show. It also helps in increasing NBC's market share. NBC encourages such guest appearances to implement which growth strategy?

Accepted Answer

A)  Market development 
B)  Product development 
C)  Market saturation 
D)  Diversification 
A)  Market development 
B)  Product development 
C)  Market saturation 
D)  Diversification

Question 14

Rita is a successful entrepreneur who owns a small coffee shop. She serves her customers her own homemade brew of coffee. Recently she developed a new tasty brew and gave free samples of this to her regular customers. She then got them to give their feedback. This is an example of

Accepted Answer

A)  brand positioning. 
B)  test marketing. 
C)  commercialization. 
D)  product feature. 
A)  brand positioning. 
B)  test marketing. 
C)  commercialization. 
D)  product feature.

Question 15

What kind of new product strategy is being used when an automobile manufacturer introduces a new car model to replace an existing one?

Accepted Answer

A)  Market development 
B)  Product development 
C)  Market diversification 
D)  Market penetration 
A)  Market development 
B)  Product development 
C)  Market diversification 
D)  Market penetration

Question 16

In this approach for creating and managing the project teams, groups in different areas of the company simultaneously work on the project.

Accepted Answer

A)  Iceberg 
B)  Rugby 
C)  Idea equity 
D)  Tag team 
A)  Iceberg 
B)  Rugby 
C)  Idea equity 
D)  Tag team

Question 17

) Identify the six step process of the new product development.

Accepted Answer

A)  Business analysis, Commercialization, Idea screening, Project planning, Test marketing, Product development 
B)  Idea screening, Project planning, Product design, Product development, Test marketing, Commercialization 
C)  Idea generation, Idea screening, Project planning, Product development, Test marketing, Commercialization 
D)  Idea screening, Project planning, Product development, Test marketing, Management, Research 
A)  Business analysis, Commercialization, Idea screening, Project planning, Test marketing, Product development 
B)  Idea screening, Project planning, Product design, Product development, Test marketing, Commercialization 
C)  Idea generation, Idea screening, Project planning, Product development, Test marketing, Commercialization 
D)  Idea screening, Project planning, Product development, Test marketing, Management, Research

Question 18

Identify the products that are considered as flankers to the firm's current market.

Accepted Answer

A)  New-to-the-world products 
B)  New category entries 
C)  Additions to product lines 
D)  Product improvements 
A)  New-to-the-world products 
B)  New category entries 
C)  Additions to product lines 
D)  Product improvements

Question 19

The manufacturer of Snapple lemonade adds a diet lemonade beverage to its current markets. This is an example of

Accepted Answer

A)  new-to-the-world products. 
B)  new category entries. 
C)  additions to product lines. 
D)  product improvements. 
A)  new-to-the-world products. 
B)  new category entries. 
C)  additions to product lines. 
D)  product improvements.

Question 20

Compared to current products, new product sales typically

Accepted Answer

A)  grow very slowly. 
B)  remain the same. 
C)  grow far more rapidly. 
D)  come down. 
A)  grow very slowly. 
B)  remain the same. 
C)  grow far more rapidly. 
D)  come down.

Which of the following pertains to repositioning?

"Counting to 50 Has Never Been Easier" is how Healthfood Inc. markets its range of snacks. All snacks offered by this company are of a count of 50 calories. This is an example of marketing the

In which stage of the new product development process are you most likely to find "out-rotation" being used?

Non-financial criteria of measurements of new product performance include all of the following except

Internal risk is the risk

Rold Gold pretzels introduced honey-mustard pretzels to its product line. This is an example of

What type of new product strategy is being used when Pontiac introduces a new model of its Montana SUV that makes last year's model outdated and is intended to encourage present Montana drivers to want the newer model?

Reliability refers to which of the following descriptions?

Identify the roles of an inventor in the new product development process.

Which of the following growth strategies are examples of product mix strategies?

The use of movie stars like Brad Pitt on NBC's Friends television show is a strategy used to find new viewers for the existing show. It also helps in increasing NBC's market share. NBC encourages such guest appearances to implement which growth strategy?

Rita is a successful entrepreneur who owns a small coffee shop. She serves her customers her own homemade brew of coffee. Recently she developed a new tasty brew and gave free samples of this to her regular customers. She then got them to give their feedback. This is an example of

What kind of new product strategy is being used when an automobile manufacturer introduces a new car model to replace an existing one?

In this approach for creating and managing the project teams, groups in different areas of the company simultaneously work on the project.

) Identify the six step process of the new product development.

Identify the products that are considered as flankers to the firm's current market.

The manufacturer of Snapple lemonade adds a diet lemonade beverage to its current markets. This is an example of

Compared to current products, new product sales typically

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Filters

Exam 7: New Product Planning and Development

Which of the following pertains to repositioning?

"Counting to 50 Has Never Been Easier" is how Healthfood Inc. markets its range of snacks. All snacks offered by this company are of a count of 50 calories. This is an example of marketing the

In which stage of the new product development process are you most likely to find "out-rotation" being used?

Non-financial criteria of measurements of new product performance include all of the following except

Internal risk is the risk

Rold Gold pretzels introduced honey-mustard pretzels to its product line. This is an example of

What type of new product strategy is being used when Pontiac introduces a new model of its Montana SUV that makes last year's model outdated and is intended to encourage present Montana drivers to want the newer model?

Reliability refers to which of the following descriptions?

Identify the roles of an inventor in the new product development process.

Which of the following growth strategies are examples of product mix strategies?

The use of movie stars like Brad Pitt on NBC's Friends television show is a strategy used to find new viewers for the existing show. It also helps in increasing NBC's market share. NBC encourages such guest appearances to implement which growth strategy?

Rita is a successful entrepreneur who owns a small coffee shop. She serves her customers her own homemade brew of coffee. Recently she developed a new tasty brew and gave free samples of this to her regular customers. She then got them to give their feedback. This is an example of

What kind of new product strategy is being used when an automobile manufacturer introduces a new car model to replace an existing one?

In this approach for creating and managing the project teams, groups in different areas of the company simultaneously work on the project.

) Identify the six step process of the new product development.

Identify the products that are considered as flankers to the firm's current market.

The manufacturer of Snapple lemonade adds a diet lemonade beverage to its current markets. This is an example of

Compared to current products, new product sales typically

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Filters