Question 1

Which of the following is a nonstore method of retailing?

Accepted Answer

A)  Warehousing 
B)  Mass merchandising 
C)  Electronic exchanges 
D)  Convenience stores 
A)  Warehousing 
B)  Mass merchandising 
C)  Electronic exchanges 
D)  Convenience stores

Question 2

All of the following statements about electronic exchanges are true except

Accepted Answer

A)  electronic exchanges involve customers collecting information, shopping, and purchasing from web sites on the internet. 
B)  many analysts initially thought electronic exchanges would become a leading source of commerce because of their potential to reduce costs for marketers and prices for consumers. 
C)  electronic exchanges offer low-entry barriers. 
D)  electronic exchanges have been most successful in government-to-business marketing. 
A)  electronic exchanges involve customers collecting information, shopping, and purchasing from web sites on the internet. 
B)  many analysts initially thought electronic exchanges would become a leading source of commerce because of their potential to reduce costs for marketers and prices for consumers. 
C)  electronic exchanges offer low-entry barriers. 
D)  electronic exchanges have been most successful in government-to-business marketing.

Question 3

_____ is a merchant middleman who is engaged primarily in selling to ultimate consumers.

Accepted Answer

A)  Facilitating agent 
B)  Jobber 
C)  Agent 
D)  Retailer 
A)  Facilitating agent 
B)  Jobber 
C)  Agent 
D)  Retailer

Question 4

Which of the following key ingredients of a franchised business involves the explanation and codification of prescribed methods of buying and selling?

Accepted Answer

A)  Commercial knowledge 
B)  Technical knowledge 
C)  Managerial techniques 
D)  Accounting controls 
A)  Commercial knowledge 
B)  Technical knowledge 
C)  Managerial techniques 
D)  Accounting controls

Question 5

Merchants that are primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities, and reselling the goods to retailers or to industrial or business users are called

Accepted Answer

A)  retailers. 
B)  logistics companies. 
C)  wholesalers. 
D)  vendors. 
A)  retailers. 
B)  logistics companies. 
C)  wholesalers. 
D)  vendors.

Question 6

Transactional functions performed by channels of distribution include buying, selling and

Accepted Answer

A)  grading. 
B)  assorting. 
C)  marketing research. 
D)  risk taking. 
A)  grading. 
B)  assorting. 
C)  marketing research. 
D)  risk taking.

Question 7

Which among the following requires a direct channel of distribution, and why?

Accepted Answer

A)  Cream dessert, because it is perishable. 
B)  Beer cans, because they are inexpensive. 
C)  Soda cans, because they are perishable. 
D)  Box of candies, because they are prestige products. 
A)  Cream dessert, because it is perishable. 
B)  Beer cans, because they are inexpensive. 
C)  Soda cans, because they are perishable. 
D)  Box of candies, because they are prestige products.

Question 8

Which intermediary is an independent concern that operates as a link between producers and ultimate consumers or organizational buyers?

Accepted Answer

A)  Representative 
B)  Middleman 
C)  Retailer 
D)  Jobber 
A)  Representative 
B)  Middleman 
C)  Retailer 
D)  Jobber

Question 9

Sears obtains over 50 percent of the goods it sells in its retail stores from companies that it partially or wholly owns. Sears participates in a _____ vertical marketing system.

Accepted Answer

A)  retail cooperative 
B)  contractual 
C)  selective 
D)  corporate 
A)  retail cooperative 
B)  contractual 
C)  selective 
D)  corporate

Question 10

The _____ provide(s) the ultimate consumer or organizational buyer with time, place, and possession utility.

Accepted Answer

A)  marketing plan 
B)  strategic plan 
C)  channels of distribution 
D)  marketing concept 
A)  marketing plan 
B)  strategic plan 
C)  channels of distribution 
D)  marketing concept

Question 11

All of the following are "information search" oriented questions that Web site designers must contemplate except

Accepted Answer

A)  ease of navigation. 
B)  effectiveness of search features. 
C)  checkout process. 
D)  ease of product comparisons. 
A)  ease of navigation. 
B)  effectiveness of search features. 
C)  checkout process. 
D)  ease of product comparisons.

Question 12

Approximately _____ percent of retail purchases are made through stores.

Accepted Answer

A)  25 
B)  40 
C)  75 
D)  90 
A)  25 
B)  40 
C)  75 
D)  90

Question 13

The primary role of all marketing intermediaries is to

Accepted Answer

A)  bring supply and demand together in an efficient and orderly fashion. 
B)  gather information from consumers in order to help manufactures design products better. 
C)  produce goods and services efficiently to meet the demands of customers. 
D)  perform different production functions for the manufacturers. 
A)  bring supply and demand together in an efficient and orderly fashion. 
B)  gather information from consumers in order to help manufactures design products better. 
C)  produce goods and services efficiently to meet the demands of customers. 
D)  perform different production functions for the manufacturers.

Question 14

Channels in which members are more dependent on one another and develop long term working relationships in order to improve the efficiency and effectiveness of the system are called

Accepted Answer

A)  virtual marketing systems. 
B)  horizontal marketing systems. 
C)  vertical marketing systems. 
D)  disintegrated marketing systems. 
A)  virtual marketing systems. 
B)  horizontal marketing systems. 
C)  vertical marketing systems. 
D)  disintegrated marketing systems.

Question 15

The dependence in administered vertical marketing systems can result from the existence of a strong

Accepted Answer

A)  management commitment. 
B)  employee union. 
C)  channel leader. 
D)  distributor network. 
A)  management commitment. 
B)  employee union. 
C)  channel leader. 
D)  distributor network.

Question 16

All of the following are competitor characteristics considered during channel planning, except

Accepted Answer

A)  their distribution channels and strategy. 
B)  their financial condition and estimated marketing budget. 
C)  their overall marketing strategy employed. 
D)  their past channel experiences. 
A)  their distribution channels and strategy. 
B)  their financial condition and estimated marketing budget. 
C)  their overall marketing strategy employed. 
D)  their past channel experiences.

Question 17

In which of the following stores would you expect to find a narrow but very deep assortment?

Accepted Answer

A)  A hypermarket like Carrefour in France. 
B)  A category killer like Office Depot. 
C)  A mass merchandiser like JCPenney. 
D)  A convenience store like 7-Eleven. 
A)  A hypermarket like Carrefour in France. 
B)  A category killer like Office Depot. 
C)  A mass merchandiser like JCPenney. 
D)  A convenience store like 7-Eleven.

Question 18

______ is an agent who generally operates on an extended contractual basis, often sells within an exclusive territory, handles noncompeting but related lines of goods, and possesses limited authority with regard to prices and terms of sale.

Accepted Answer

A)  A facilitating agent 
B)  A competitor 
C)  A jobber 
D)  A manufacturer's agent 
A)  A facilitating agent 
B)  A competitor 
C)  A jobber 
D)  A manufacturer's agent

Question 19

The longstanding Sears' motto: "Sears has everything," exemplifies which type of retail operation?

Accepted Answer

A)  Specialty stores 
B)  Convenience stores 
C)  Department stores 
D)  Internet stores 
A)  Specialty stores 
B)  Convenience stores 
C)  Department stores 
D)  Internet stores

Question 20

Providing information to customers and suppliers, including competitive conditions and trends belongs to which category of facilitating function?

Accepted Answer

A)  Financing and grading. 
B)  Marketing information and research. 
C)  Assorting 
D)  Risk taking. 
A)  Financing and grading. 
B)  Marketing information and research. 
C)  Assorting 
D)  Risk taking.

Which of the following is a nonstore method of retailing?

All of the following statements about electronic exchanges are true except

_____ is a merchant middleman who is engaged primarily in selling to ultimate consumers.

Which of the following key ingredients of a franchised business involves the explanation and codification of prescribed methods of buying and selling?

Merchants that are primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities, and reselling the goods to retailers or to industrial or business users are called

Transactional functions performed by channels of distribution include buying, selling and

Which among the following requires a direct channel of distribution, and why?

Which intermediary is an independent concern that operates as a link between producers and ultimate consumers or organizational buyers?

Sears obtains over 50 percent of the goods it sells in its retail stores from companies that it partially or wholly owns. Sears participates in a _____ vertical marketing system.

The _____ provide(s) the ultimate consumer or organizational buyer with time, place, and possession utility.

All of the following are "information search" oriented questions that Web site designers must contemplate except

Approximately _____ percent of retail purchases are made through stores.

The primary role of all marketing intermediaries is to

Channels in which members are more dependent on one another and develop long term working relationships in order to improve the efficiency and effectiveness of the system are called

The dependence in administered vertical marketing systems can result from the existence of a strong

All of the following are competitor characteristics considered during channel planning, except

In which of the following stores would you expect to find a narrow but very deep assortment?

______ is an agent who generally operates on an extended contractual basis, often sells within an exclusive territory, handles noncompeting but related lines of goods, and possesses limited authority with regard to prices and terms of sale.

The longstanding Sears' motto: "Sears has everything," exemplifies which type of retail operation?

Providing information to customers and suppliers, including competitive conditions and trends belongs to which category of facilitating function?

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Filters

Exam 10: Distribution Strategy

Which of the following is a nonstore method of retailing?

All of the following statements about electronic exchanges are true except

_____ is a merchant middleman who is engaged primarily in selling to ultimate consumers.

Which of the following key ingredients of a franchised business involves the explanation and codification of prescribed methods of buying and selling?

Merchants that are primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities, and reselling the goods to retailers or to industrial or business users are called

Transactional functions performed by channels of distribution include buying, selling and

Which among the following requires a direct channel of distribution, and why?

Which intermediary is an independent concern that operates as a link between producers and ultimate consumers or organizational buyers?

Sears obtains over 50 percent of the goods it sells in its retail stores from companies that it partially or wholly owns. Sears participates in a _____ vertical marketing system.

The _____ provide(s) the ultimate consumer or organizational buyer with time, place, and possession utility.

All of the following are "information search" oriented questions that Web site designers must contemplate except

Approximately _____ percent of retail purchases are made through stores.

The primary role of all marketing intermediaries is to

Channels in which members are more dependent on one another and develop long term working relationships in order to improve the efficiency and effectiveness of the system are called

The dependence in administered vertical marketing systems can result from the existence of a strong

All of the following are competitor characteristics considered during channel planning, except

In which of the following stores would you expect to find a narrow but very deep assortment?

______ is an agent who generally operates on an extended contractual basis, often sells within an exclusive territory, handles noncompeting but related lines of goods, and possesses limited authority with regard to prices and terms of sale.

The longstanding Sears' motto: "Sears has everything," exemplifies which type of retail operation?

Providing information to customers and suppliers, including competitive conditions and trends belongs to which category of facilitating function?

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Filters