Exam 10: Distribution Strategy

A broker

All of the following observations about the distribution channel are true except

In selecting channels of distribution, the seller must make decisions concerning the degree of control desired over the

In _____ the manufacturer limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Richard and Nancy Cole, the owners of Bird Watcher Supply Company, want to set up a website where they can sell their company's products to retailers. They are hesitant about setting up such a commercial website because they have heard

Which of the following observations about direct channels of distribution is true?

Which perspective views a channel of distribution as more than a series of markets or participants extending from production to consumption?

Which of the following is not a logistical function performed by channels of distribution?

A _____ is the combination of institutions through which a seller markets products to the user.

Public warehouses, trucking companies, credit unions, and railroad companies are all examples of

During channel planning, all of the following customer characteristics are considered except

A manufacturer purchasing wholesalers or retailers is called

Identify one of the reasons why marketers use electronic exchanges.

Wholesalers purchasing channel members above them is called

One of the reasons why the direct channel is often used in the distribution of organizational goods is that

Designer Mossimo Giannulli sells his collection of denim-based sportswear for men and women at specialty stores and select departmental stores nationwide. It would be possible to find at least three stores in a mall carrying the designer's clothing. Which distribution method does the designer use?

Identify the merchant establishment operated by a concern primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities, and reselling the goods to retailers or to organizational buyers.

Which of the following is a direct way of selling products?

Abby Brown buys consumer food products, tobacco products, and paper products; brings these products to its distribution center in Georgia, and then sells these products to convenience stores all over the southeastern U.S. Abby Brown is an example of

When _____ are (is) used, the manufacturer must surrender some control over the marketing of the firm's product.